Activate AustraliaActivate AustraliaActivate Australia Activate Australia
+61 403 003 809
PO BOX 5671 STAFFORD HEIGHTS QLD, AUS 4053
  • HOME
  • BECOME A MEMBER
  • INDUSTRY VOICE
  • SUBSCRIPTION
  • BOARD OF DIRECTOS
  • CONTACT

Coles Health Food Overhaul

  • Home
  • Business
  • Coles Health Food Overhaul
Coles Health Food Overhaul

Coles is changing the way Australians shop for health food at the supermarket, in a move that will make healthier options more accessible in all grocery aisles as well as help make Coles “the destination” for sports nutrition, diet and superfoods products. As part of its health transformation, specialty products traditionally found in the health food aisle such as gluten-free cereals, fodmap friendly soups, oils and nut spreads have moved to their respective aisles, making way for more than 150 new sports performance and health ingredients from some of Australia’s best brands like Muscle Nation, Amazonia Raw and Botanika Blends to launch at Coles supermarkets for the first time.

The expansion of the health aisle comes as ‘sports and diet’ was identified as the fastest growing segment of Coles health foods aisle between 2014 – 2019 and it’s showing no signs of slowing down as customer demand continues to grow for sports nutrition and protein products. Among the overhaul of new products at Coles is a new brand – Coles PerForm – an affordable sports nutrition range of 16 protein powders and bars that are high in protein to help support growth of muscle mass.

Made in Australia and available in both plant-based and whey-based protein, the range includes vanilla, chocolate, berry and salted caramel 35g protein powders for $2 each, bulk-size 750g protein powder for $30 each, and a range of 40g protein bars at $2 each. Coles PerForm supplements and bar formulations are Sports Dietitians Australia approved, the retailer said. (Convenience World 06/8)

Categories: Business, Latest, Retail
Tags: coles
Share This Article
Facebook Twitter Pinterest Linkedin
Prev Post
Next Post

Related Articles

Walmart to Monetise Technology
By admin
August 18, 2021

Walmart to Monetise Technology

READ MORE
McDonalds Requires Vaccination in Office
By admin
August 18, 2021

McDonalds Requires Vaccination in Office

READ MORE

Add your Comment

Latest

Walmart to Monetise Technology

Walmart to Monetise Technology

August 18, 2021
Coles Health Food Overhaul

Coles Health Food Overhaul

August 18, 2021
McDonalds Requires Vaccination in Office

McDonalds Requires Vaccination in Office

August 18, 2021
Alibaba Investigates Harassment

Alibaba Investigates Harassment

August 18, 2021
Pet Markets Trending Up

Pet Markets Trending Up

August 18, 2021
Activate Investigates Vaccinations

Activate Investigates Vaccinations

August 18, 2021
Mandatory Vaccination Not Supported

Mandatory Vaccination Not Supported

August 18, 2021
H&M and Nike are facing a boycott in China

H&M and Nike are facing a boycott in China

March 26, 2021

DISCLOSURE

Activate is the operating brand of the Association of Sales and Marketing Companies Australasia. PO Box 5671, Stafford Heights, Queensland 4053, +61 (0) 403003809 ABN 26 002 595 548 Email enquireis@activateaus.com.au or enquiries@asmca.com

ADVICE

  • Supermarkets
  • Food Service
  • Retail
  • Pharmacy
  • Hardware
  • Merchandise
  • Careers
  • Liquor
  • Entertainment
  • Industry

Contact Us

  • Activate Aus PO BOX 5671 STAFFORD HEIGHTS QLD, Australia 4053
  • +61 403 003 809
2021 © all rights reserved. Activate Aus - Coded by Dynamic Code
© Activate Aus