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ActivATE

Shaping Australian Retail

Activate Group Australia is an industry peak body that is shaping Australian retail through quality communication on important industry matters, industry advocacy, retailer liaison, and talent development.

Join Activate Group today and be part of a movement that drives excellence in Australian retail. 

**Privacy Policy: We do not sell or distribute your private information**

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Industry Impact

Industry Advocacy

We represent and promote to key stakeholders including government bodies, regulatory agencies, retail partners and the public, our members interests, innovations and concerns for the industry. This can include lobbying for favourable legislation, addressing industry challenges, and providing a unified voice on key issues.

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Communication of important industry matters​

We keep the industry up to date with the latest news, trends and insights through Activate Industry Report and Activate update.

View Industry Report

Talent Development

Rewarding, Recognising and Developing Talent – We support future leaders and ensure continuous growth and innovation within the retail industry through the Joe Berry Award.

Visit Joe Berry Award

Essential Service to Retail

Activate Members are companies who have extensive retail experience and well-trained teams, who are working every day, in stores, to keep products and brands at the forefront. Their role is to represent client companies within agreed parameters and for the brands represented, take every available advantage.

Activate members represent clients in supermarkets, food service, pharmacy, hardware and general merchandise. They cover stores across the country providing merchandising, instore reporting, promotional and display activity, price checks, product launches, relays and presentation to major category buyers, and much more. Meet our members (link to next page with services offered – members, then associate members)

Merchandising

Collectively Activate members employ over 20,000 merchandisers across Australia and regularly cover in excess of 95% of major stores.

Merchandisers are fully trained, supervised and technologically efficient ensuring that your products have constant attention and quality representation. 

Brand Building

Activate Members teams are an essential part of the marketing bringing the product to the shelf and making sure that advertising is maximised by having product available and promotions visible.

This allows your business to continue to develop new products and enter new markets knowing that the in-store priorities are covered.

Information & Technology

Feedback is crucial for brand building and market share growth. Our Member companies all have solid technological systems that enable fast two-way communication ensuring the delivery of that information to you and your marketing teams is quick and accurate.

Activate Updates

Insights,  data, statistics, and opinions

FMCG
admin

Big Problems in Breaking Majors

Business groups say the Greens’ plan to break up major supermarket chains found to be abusing their market power would have a “chilling effect” on

Insights
admin

No Paradigms in Outsourcing

Changes of government can often bring a more intense cost-creep to business as the philosophy of the new cabinet comes into play. Such is the

Insights

Walmart Shares Solutions

Walmart has entered into a partnership with software firm Salesforce to provide other retailers with access to leading technologies and

Insights

Majors Set Price Locks

Supermarket giants Coles and Woolies will drop the price of hundreds of popular grocery products until after Easter in a

Insights

JB HIFI Record Sales

Shoppers have flocked to JB Hi-Fi to buy TVs, computers and white goods in the past six months as the

Activate Group

Activate is open to all companies in the retail industry who provide services to retail stores. This includes merchandising, sales and marketing, data -IT, brand owners and non-food services.

Keith Quigg

CEO, Activate Group Australia

Become a contributor

Elevate beyond the ordinary and achieve the extraordinary by becoming a contributor.

Start the conversation

Our teams are available to answer your questions during regular office hours.
If you would like to meet with us, send us a message to arrange a coffee catch-up.