FMCG
Big Problems in Breaking Majors
Business groups say the Greens’ plan to break up major supermarket chains found to be abusing their market power would have a “chilling effect” on
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We represent and promote to key stakeholders including government bodies, regulatory agencies, retail partners and the public, our members interests, innovations and concerns for the industry. This can include lobbying for favourable legislation, addressing industry challenges, and providing a unified voice on key issues.
We keep the industry up to date with the latest news, trends and insights through Activate Industry Report and Activate update.
Rewarding, Recognising and Developing Talent – We support future leaders and ensure continuous growth and innovation within the retail industry through the Joe Berry Award.
Activate Members are companies who have extensive retail experience and well-trained teams, who are working every day, in stores, to keep products and brands at the forefront. Their role is to represent client companies within agreed parameters and for the brands represented, take every available advantage.
Activate members represent clients in supermarkets, food service, pharmacy, hardware and general merchandise. They cover stores across the country providing merchandising, instore reporting, promotional and display activity, price checks, product launches, relays and presentation to major category buyers, and much more. Meet our members (link to next page with services offered – members, then associate members)
Collectively Activate members employ over 20,000 merchandisers across Australia and regularly cover in excess of 95% of major stores.
Merchandisers are fully trained, supervised and technologically efficient ensuring that your products have constant attention and quality representation.
Activate Members teams are an essential part of the marketing bringing the product to the shelf and making sure that advertising is maximised by having product available and promotions visible.
This allows your business to continue to develop new products and enter new markets knowing that the in-store priorities are covered.
Feedback is crucial for brand building and market share growth. Our Member companies all have solid technological systems that enable fast two-way communication ensuring the delivery of that information to you and your marketing teams is quick and accurate.
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Activate is open to all companies in the retail industry who provide services to retail stores. This includes merchandising, sales and marketing, data -IT, brand owners and non-food services.
Keith Quigg
CEO, Activate Group Australia
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